I installed Cloudflare on a website i manage a couple months back and if you look at the picture, my bounce rate dropped from 70-80 down to 4%!!! i was amazed and you’re probably thinking “Crap how do i do that!?!” I just discovered that actually, i was doing something WRONG…
Whenever something like this happens, it really is too good to be true. I’ll say that again, This is too good to be true.
I showed my brother my stats and he said he’d never seen bounce rate this low. immediately i knew i broke something. when installing cloudflare, they promote using their widgets and I used the google analytics widget. Unfortunately, I hadn’t un-installed GA from my wordpress template!
So google analytics(GA) was being ping’d twice for each visitor. GA sees 2 page views from 1 IP address and says “2 page views = no bounce”
so if you have a symptom of increased page views and decreased bounce, most likely you have GA installed twice.
once i fixed, you can see above in the picture my bounce rate is going back to normal. (the mountain in the middle of the chart was when i turned off cloudflare for a day)
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